Run length is the signal everyone checks and the one most likely to mislead you. Here are the seven signals we read together, what each can and can’t tell you, and a 45-minute audit you can run on any competitor.
What’s scaling, taken apart.
Playbooks, teardowns and research on the offers, funnels and ads running in expert-led markets.
- Observed
- Estimated
- Inferred
Every number in these posts carries one of these labels, so you know what we saw and what we worked out. How we label evidence
Covers use example data. Brands are fictional.
Latest posts
Comparisons
10 Best Ad Analysis Tools in 2026 (For Your Ads and Your Competitors')
Compare 10 ad analysis tools for creative analytics and competitor research, including pricing, platform coverage, limitations and the best fit for your team.
Comparisons
Best AdSpy Alternatives in 2026 (Compared for Meta, TikTok & Campaigns)
Compare eight AdSpy alternatives for Meta ads, TikTok research, ecommerce and campaign intelligence, with checked pricing, plan limits and screenshots.
Product
Introducing Spellbind: Discover, Track, Build
Why we built campaign intelligence for expert-led markets, what is live today, what comes next, and why we will never guess an ad’s ROAS.
Playbooks
The day-90 rule: how to find offers worth modelling
Yesterday’s launch tells you nothing. A campaign still running on day 90 tells you plenty. How to read run length, activity and funnel continuity honestly.
Playbooks
The 20-minute Monday niche scan
A weekly research ritual for agencies and coaches: pick a niche, filter for campaigns still running, save five, then choose one to model. Checklist included.
Teardowns
Inside a 5-day challenge funnel: ads, opt-in and backend offer
We take a long-running coaching challenge apart: the hooks carrying its ads, the opt-in promise, the upsell path and the backend offer it is really selling.
Teardowns
Anatomy of a high-ticket application funnel
From the first ad to the booked call: how a high-ticket coaching funnel qualifies prospects, what each page asks for, and which parts to adapt.
Research Placeholder data
Which funnel types run longest in coaching and courses?
We grouped long-running campaigns by funnel type, from VSLs to challenges to applications, to see which structures keep advertisers paying. Directional data, clearly labelled.
Research Placeholder data
The price points expert-led brands are testing in 2026
Tripwires, $27 ebooks, mid-ticket programs, high-ticket applications: the prices and billing models showing up behind active coaching and course campaigns this year.
Guides
How to read the Meta Ad Library like an analyst
The free library is the source of truth for live ads. How to search it well, what it hides, and when screenshots stop being enough.
Guides
What is a swipe file, and why did yours become a graveyard?
Most swipe files are folders of screenshots nobody opens. How to build one around offers, funnel types and hooks, and turn every save into a brief.
Comparisons
Best ad spy tools in 2026, compared by the job you need done
Library, analytics or campaign intelligence? We compare leading ad research tools by use case, with honest best-for and not-for notes for coaches and agencies.
Comparisons
Facebook Ad Library alternatives: what the free library can’t show you
Meta’s library shows live creatives. It doesn’t show the funnel, the offer or the history. Free and paid ways to go further, compared side by side.
Product
How BrandTrack works: watch your competitors in 10 minutes a week
Follow the brands that matter and Spellbind refreshes them daily. What the dashboard shows, how momentum is calculated, and a weekly routine for acting on changes.
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