Start free Menu

See the offers and funnels scaling in your market.

Spellbind links each ad to its landing pages, offer and funnel steps. Model what’s working, then build yours.

Start free Book a demo

Filter your niche by offer type and funnel type, then open the campaigns with real staying power.

Follow the brands that matter and see what they launched and stopped since your last visit.

Pick a campaign to model and turn it into on-brand creatives, with the source attached.

Discover: example campaigns

8 campaigns

232 days+22 variants
176 days+10 variants
167 daysStopped
134 days+13 variants
119 days+14 variants
70 days+15 variants
24 daysStopped
21 days+4 variants

Funnel pathquietcompound.example/playbook

  1. 1AdStatic ebook mockup, 4:5
  2. 2Sales pageShort-form sales page
  3. 3Checkout with order bumpPlaybook, plus a $17 templates bump$9
  4. 4UpsellCompound Course$197 or 3 x $69
  5. 5Thank you and deliveryDownload page
Quiet Compound static ad. Headline: Where did your paycheck go? An ebook mockup of The Paycheck Playbook with a $9 price tag.

Quiet Compound

Personal finance for new earners

  • Funnel Tripwire (Two-Step)
  • Offer Ebook

232days

Running

Long-runningThe ad has stayed active for a long stretch (here, 100+ days since first seen).

First seenLast checked

Active variants
23Observed
EU+UK reach
620K to 760KEstimated
Built with
Systeme.ioObserved

“Where did your paycheck go? This 42-page playbook shows you in one evening.”

Hook, primary copy, first lineObserved
Offer structure$9Inferred
Offer
The Paycheck Playbook (ebook), $9
Order bump
Budget spreadsheet templates, $17
Upsell
Compound Course, $197 or 3 x $69
Guarantee
Full refund within 14 days

Extracted from the sales and checkout pages by a model. Active for 232 days. 23 active variants, most of them headline swaps on the same mockup.

Observedseen on Meta or the page

Estimatedfrom public EU and UK ranges

Inferredclassified by a model

Track: followed brands

Following

Changes since your last visit,

BrandMomentumScaling means active ads rose by at least 3 and at least 20% versus 14 days earlier, from a base of 8 or more.New

Coaching

Courses

  1. Cobalt Operator Academy Launched 7 new ads

    All 7 point to the same webinar registration page. 5 statics, 2 talking head videos.

    04:12 UTCNew

  2. Your last visit,

  3. Halden Strength Co. Momentum moved to scaling

    Active ads rose from 8 to 11 over 14 days, all behind the same VSL page.

    04:07 UTC

  4. Hablo Hoy New landing page first seen

    /quiz-b, a shorter 5-question version of the level quiz. 3 ads point to it.

    04:21 UTC

  5. Calm Kin Stopped 12 ads

    Every challenge ad went inactive 2 days before the 19 September start date.

    04:10 UTC

Landing pages

Top pages across followed brands, by active ads

PageActive adsFirst seen
cobaltoperator.example/liveCobalt Operator Academy Webinar registration16
inkwellcollective.example/free-trainingInkwell Collective VSL training page15
hablohoy.example/quizHablo Hoy Level quiz11
haldenstrength.example/trainingHalden Strength Co. VSL page11
hablohoy.example/quiz-bHablo Hoy Shorter level quiz3

Followed brands refresh first, every day at 04:00 UTC. Email alerts are planned.

Build: Creative Studio example run

Creative Studio

Beta Example run
  • Portrait 4:5
  • 3 variations
  • 3 credits

Your brand and offer

Your brand

Northnote Piano

Online piano lessons for adults who want to play songs, not scales.

  • Ink navy #1B2340
  • Cream #F4EEDF
  • Brass #C99A3B

ToneWarm, practical, no hype

Your offer

30-Day Chord Starter$37

  • 4 chords that cover hundreds of songs
  • 10 minutes a day
  • No sheet music needed
  • Play a full song by day 30

30-day money-back guarantee

Brief from the reference 8 lines
  1. Layout: one product mockup in the centre, headline in the top third, price tag bottom right
  2. Text budget: 14 words or fewer across 2 text blocks, headline 8 words or fewer
  3. Density: sparse
  4. Visual concept: the problem shown as an everyday object, then the simple fix beside it
  5. Colour roles: brand navy background, cream headline, brass reserved for the price
  6. CTA treatment: no button inside the image, the ad’s own button carries the CTA
  7. Mood: calm and practical
  8. Keep from the reference: structure, text budget, density. Change: offer, audience, colours, logo

Reference

Reference ad: Quiet Compound static ad. Headline: Where did your paycheck go? An ebook mockup of The Paycheck Playbook with a $9 price tag.

Quiet Compound

Static image, 4:5

Why it was recommended

  • Same price band (under $50)
  • Active for 232 days
  • 23 active variants behind one page

Output

Source ad: Quiet Compound static ad. Headline: Where did your paycheck go? An ebook mockup of The Paycheck Playbook with a $9 price tag.Northnote Piano variant 1. Headline: Still stuck on scales? A keyboard beside a card of four chord diagrams, with a $37 price tag.
Variant 1 in front of its source, Quiet Compound 232 days

Pattern

Question that names the pain, then a specific deliverable and a time frame

Kept

  • Opening question
  • Specific number in the deliverable
  • Short time to result

Changed

  • Pain: money to practice
  • Deliverable: playbook to four chords

Headline

30-Day Chord Starter, $37

Primary text

Still stuck on scales? Four chords, ten minutes a day, and your first full song by day 30.

You launch in Ads Manager yourself. Static images only, for now.

Example data. Brands are fictional. Example record, as of .

The ad is the surface. See the whole campaign.

An ad on its own is half the story. The record adds the page, the offer and every step after checkout, each with a date.

Example record, as of 29 Sep 2026

Shown in the Meta Ad Library

Creative and copy
Static image, 4:5, with its copy
Advertiser
Quiet Compound
Started running
9 Feb 2026
Platforms
Facebook, Instagram, Audience Network
Destination link
quietcompound.example/playbook

Organised by Spellbind

Funnel steps (not organised by the Meta Ad Library)
Sales pageCheckoutUpsellDownload
Observed
Offer and price (not organised by the Meta Ad Library)
The Paycheck Playbook, $9 one-time
Inferred
Bump and upsell (not organised by the Meta Ad Library)
Templates $17, then a $197 course
Inferred
After the ad stops (the Ad Library drops most inactive commercial ads from search)
Kept, with 232 days of daily history
Observed
Niche, offer, funnel (not organised by the Meta Ad Library)
Finance, Tripwire, Two-step
Inferred
The ad, Observed
Quiet Compound’s 4:5 static ad for The Paycheck Playbook, a $9 ebook. Example ad for a fictional brand.

What the Ad Library shows. One of 23 active variants on this page.

The page, Observed

quietcompound.example/playbook

Top of the Quiet Compound sales page for The Paycheck Playbook. Example page for a fictional brand.

Short-form sales page, built with Systeme.io. ThriveCart runs the checkout.

The offer, Inferred

The Paycheck Playbook

Ebook, 42 pages

$9one-time

Order bump
Budget spreadsheet templates, $17
Upsell
Compound Course, $197 or 3 payments of $69
Guarantee
Full refund within 14 days
Offer type
Tripwire

Extracted from the sales and checkout pages. Check the source.

After checkout, Observed
  1. 3

    Checkout with order bump

    ThriveCart checkout, with the templates offered as a bump

  2. 4

    Upsell

    One-click offer page for the Compound Course

  3. 5

    Thank you and delivery

    Download page for the ebook

The pages a buyer meets after paying, in order. Prices sit on the offer layer.

Your version, Beta
Quiet Compound’s 4:5 static ad for The Paycheck Playbook, a $9 ebook. Example ad for a fictional brand.
Northnote Piano variant 1: Still stuck on scales? Four chords get you to your first full song in 30 days. Example creative for a fictional brand.

Northnote Piano v1, in front of the Quiet Compound ad it was modelled on. Same opening question, new pain and deliverable.

The ad 1 of 5

Previous and Next step through the five layers of this campaign, from the ad to your version.

Example data. Brands are fictional.

Filter your market, not your feed.

Browse Meta campaigns the way you plan them: by price, by funnel type and by what the ad actually says. Start from the ones with staying power.

Band Tripwire, $1 to $50

  1. FreeDoorway
  2. $9Quiet Compound
  3. $17Calm Kin
  4. $19/moClearday
  5. $149Hablo Hoy
  6. $597Inkwell
  7. $1,997 to $2,4002 offers
  8. $2,400Halden
  1. Free
  2. Tripwire$1 to $50
  3. Mid$50 to $500
  4. High$500+

Nearest to $27

OfferPriceModelLongest run
Clearday Skin StudioSkin School membership $19/mo Subscription 21 daysActive
Calm KinCalmer Evenings 5-Day Challenge $17 One-time 24 daysStopped
Quiet CompoundThe Paycheck Playbook $9 One-time 232 daysActive

Offers

“I sell a $27 product. Show me what’s holding up around that price.”

Poster frame of Halden Strength Co.’s talking head video ad. Example ad for a fictional brand.

Halden Strength Co.

Talking head video, 74s

  1. 0:00If you’re over 40 and your knees hate burpees, this is for you.
  2. 0:04Most programs are written for 25-year-olds with nothing but free time.
  3. 0:09We build yours around your calendar, your joints and three sessions a week.

Observed Spoken, 0:00 to 0:04. Found in 1 of 8 example ads.

Search reads

  • Ad copy
  • Headlines
  • Calls to action
  • Spoken words

Transcripts

Search what the ad says, even out loud.

Funnel type

3 example campaigns, longest running first

  • Quiet CompoundTripwire (Two-Step)232 days
  • Doorway Rentals AcademyFree + Shipping167 days
  • Calm KinChallenge24 days

Funnel types

Filter by the structure behind the ad, from squeeze page to application.

Poster frame of Calm Kin’s video ad for the Calmer Evenings challenge. Example ad for a fictional brand.

Challenge funnels

Calm Kin

Calmer Evenings 5-Day Challenge, $17

Inactive since 17 Sep 2026. Still in your swipe file.

Ran
24 days with 14 variants
Saved
3 Sep 2026
Kept
Creative, copy, transcript, funnel

Swipe file

Saved records keep their history after the ad goes inactive on Meta.

Saved from the Ad Library

Cobalt Operator Academy’s 1:1 static ad for a free live training. Example ad for a fictional brand.

Cobalt Operator Academy

Started 21 Jul 2026

Saved
29 Sep 2026
Captured
Creative, copy, CTA, landing page, status
Funnel
Linked, 5 steps

Chrome extension, Beta

Save any ad from the Ad Library in one click. The funnel record follows.

Example data. Brands are fictional.

Research once. Stay on watch.

Follow a brand once and Spellbind refreshes its record every day. Open your dashboard to see what launched and what stopped since your last visit.

7new ads since your last visit on 26 Sep 2026

Ads stopped
0
New landing pages
0
Momentum changes
0

  1. Cobalt Operator Academy

    +7 new ads since your last visit

  2. Inkwell Collective

    0 new ads since your last visit

  3. Doorway Rentals Academy

    0 new ads since your last visit

  4. Halden Strength Co.

    0 new ads since your last visit

  5. Hablo Hoy

    0 new ads since your last visit

  6. Calm Kin

    0 new ads since your last visit

Last visit 26 Sep

Tap a marker to see what launched or stopped.

28 Sep 2026, 04:12 UTC

Cobalt Operator Academy Launched 7 new ads. All 7 point to the same webinar registration page. 5 statics, 2 talking head videos.

Example data. Brands are fictional. Daily ad counts are sample data.

Followed brands refresh first, every day at 04:00 UTC. Price and funnel step changes are planned: they are drawn dashed and never counted.

Honest signals

Signals worth modelling. Never fake ROAS.

Nobody outside a business can see its profit. What you can see is behaviour. Spellbind shows those signals, labels where every number comes from, and leaves profit claims to the people who can see the bank account.

Quiet Compound’s 4:5 static ad for The Paycheck Playbook, a $9 ebook. Example ad for a fictional brand.

Quiet Compound

The Paycheck Playbook, $9

Example record, as of 29 Sep 2026

Days running
232 days since 9 Feb 2026
Observed
Status
Active on 29 Sep 2026
Observed
Ads behind one page
23 active ads
Observed
Funnel continuity
Same page for 232 days
Observed
Momentum
Stable over 14 days
Observed
Reach, EU and UK
620K to 760K
Estimated
Offer type
Tripwire
Inferred
Revenue and ROAS
Unknown
Example data. Brands are fictional.

Days running

Suggests The advertiser kept paying for it. Worth a closer look.

Can’t tell you Whether it is profitable. Some spend is habit.

Still active

Suggests It is in market right now.

Can’t tell you How well it performs.

Ads behind one page

Suggests They are mining an angle or testing volume.

Can’t tell you Which variant wins.

Funnel continuity

Suggests The destination holds while creatives rotate, so the offer is carrying weight.

Can’t tell you The conversion rate.

Momentum

Suggests More or fewer active ads than two weeks ago.

Can’t tell you Why it changed.

Estimated reach

Suggests Directional scale, from public EU and UK reach ranges.

Can’t tell you Exact or global spend, revenue or ROAS.

How every number is labelled

Observed9 Feb 2026
Seen directly on Meta or on the page.
Estimated620K to 760K
Calculated from public EU and UK ranges, shown as a band.
InferredTripwire
Classified by a model. Check the source.
UnknownUnknown
Nobody outside the business can see it, so we say so.
  • We show the source.
  • We label estimates as estimates.
  • We say “unknown” instead of guessing.
  • We never claim ROAS, profit or conversion rates.

Built for expert-led markets

One platform, one login. Start wherever your problem is.

Example data. Brands are fictional.

Where Spellbind fits

You already have options. Here is what each one does well, and where it stops.

What do you use today?

Meta Ad Library

Meta shows you the ad. Spellbind shows you the campaign behind it.

Does well
The free source of truth for live Meta ads. We use it too.
Where it stops
Shows creatives, not the funnel or offer. Inactive commercial ads drop out of search. No organisation by niche or offer.

What Spellbind adds

Organised campaigns with history, the pages and offer behind each ad, and a record that stays after the ad stops.

Generic swipe files

A swipe file without a brief is a graveyard.

Does well
Fast to save, easy to browse.
Where it stops
Stops at the creative. Piles up into a graveyard of screenshots. Rarely built for coaching and courses.

What Spellbind adds

Offers and funnels first, tagged by offer type and funnel type, with signals that show what is still running.

Blank-prompt AI generators

Generators start from a blank prompt. Spellbind starts from the market.

Does well
Produce lots of variations quickly.
Where it stops
Start from nothing or from your homepage, so output ignores what is working in your niche.

What Spellbind adds

Creative Studio Beta starts from a campaign you chose in your market, and every creative keeps its source.

Tabs, screenshots and gut feel

Stop collecting ads. Start modelling campaigns.

Does well
Free and flexible.
Where it stops
Hours of scrolling, no history, research that goes stale by next week.

What Spellbind adds

A searchable library, daily-refreshed competitor tracking and records you can come back to.

Pay once for the system, not the screenshots.

Founders pricing: one payment, lifetime access. Open for 30 days from launch day or until 100 Founders licences sell across all three plans, whichever comes first.

Founders lifetime

  • One payment, no subscription
  • Image credits never expire
  • Credit top-ups Planned
  • 14-day money-back guarantee

Personal

One business, one operator

$299 one-time

Lifetime access. Pay once.

Get lifetime access, Personal plan
Discover
Full library, every filter, full history, Offers
Campaign records
Full records, timelines, audience
BrandTrack
Track up to 15 brands
Swipe file
Unlimited saves
Creative Studio (Beta)
750 credits, one-time
Chrome extension (Beta)
Included
Video transcripts
Included
Workspaces and seats
1 workspace, 1 seat

Brand

Recommended

Several brands or offers, small team

$399 one-time

Lifetime access. Pay once.

Get lifetime access, Brand plan
Discover
Everything in Personal
Campaign records
Everything in Personal
BrandTrack
Track up to 35 brands
Swipe file
Unlimited saves
Creative Studio (Beta)
1,500 credits, one-time
Chrome extension (Beta)
Included
Video transcripts
Included
Workspaces and seats
1 workspace, 1 seat today. 5 workspaces and 2 seats Planned

Agency

Agencies running client brands

$599 one-time

Lifetime access. Pay once.

Get lifetime access, Agency plan
Discover
Everything in Personal
Campaign records
Everything in Personal
BrandTrack
Track up to 60 brands
Swipe file
Unlimited saves
Creative Studio (Beta)
2,500 credits, one-time
Chrome extension (Beta)
Included
Video transcripts
Included
Workspaces and seats
1 workspace, 1 seat today. 10 workspaces and 3 seats Planned

Prices in US dollars, excluding VAT. One credit is one standard Creative Studio image. Tracked brands are one total for your account, shared across workspaces. Monthly and annual plans open after the founders window closes. Not ready to buy? Start free and check your niche first.

Questions before you start

Still unsure?

Book a demo

On the roadmap

  • Plain-English search Planned

    Ask the library in plain English.

  • Change alerts Planned

    Know when a competitor changes the play.

  • MCP and API Planned

    Campaign data inside Claude and your tools.

  • Client workspaces Planned

    One login, every client, shareable links.

Is Spellbind another ad spy tool?

Spy tools show you ads. Spellbind connects each ad to the landing pages, funnel steps and offer behind it, then helps you track those competitors and build your own version. The unit is the campaign, not the creative.

Can’t I just use the Meta Ad Library for free?

You can, and our data starts there. The library shows live creatives. It does not organise ads by niche or offer type, link them to funnels and offers, or keep most commercial ads searchable once they stop. Spellbind does.

How do you know an ad is working?

We don’t claim to. We show observable signals such as days running, whether it is still active, how many ads point at the same funnel and how that changes over time. Those are reasons to model a campaign, not proof of profit.

Do you show ROAS, revenue or conversion rates?

No. Nobody can see those from the outside. Where we estimate reach or spend from public EU/UK data, we label it as an estimate and show a range.

Is modelling a campaign the same as copying it?

No. Modelling means studying the structure (promise, mechanism, proof, offer, funnel path) and building your own version for your brand. Don’t copy claims, testimonials or creative. Creative Studio is built to adapt a pattern, not clone an ad.

Which platforms do you cover?

Meta today: Facebook and Instagram ads, plus the landing pages and funnels they link to. Other networks are on the research list. We’ll announce them when they’re real.

Will you cover my niche?

Spellbind is strongest in expert-led markets: coaching, courses, consulting, info products and the agencies serving them. Start free to check your niche before you pay.

Can my agency use it across clients?

Yes, you can research any market and organise brands into folders today. Client workspaces and extra seats are planned for the Brand and Agency plans.

What does lifetime mean?

You pay once and keep your plan’s features and limits for as long as Spellbind runs the product, subject to fair use. It doesn’t include every future product or unlimited use, and we can’t promise that third-party sources such as Meta’s Ad Library never change. Credits are one-time and never expire. Credit top-ups are planned.

From the blog

All posts

Find the campaigns that have your market spellbound.

Start with your niche. Open one campaign. See the whole system behind it.

Start free Book a demo